It is More Important Than Ever to Bring Humanity to Professional Services

Marketing Marketing Perspectives

Professional services tends to be a cerebral industry, driven more often by our heads than by our hearts. Analytical and thorough, we speak in terms of human capital, operational efficiencies, consolidation, frameworks, and engagements that preserve precious resources. In this industry, we are not in the practice of giving attention to the emotional connections — the humanity — of our work.

In light of the devastating impacts of the COVID-19 pandemic, and the uncertainty and risk we are all facing, the value of our work — efforts to help restore supply chains, create and sustain jobs and improve economic forecasts — is more important than ever before. At the same time, we cannot be successful in these endeavors without compassion and empathy.

For our industry, this is the challenge. As we face the difficult road ahead, it would be easy to lean into our strengths and prioritize processes and procedures to lead us out of this downturn. However, our company is charting a less-traveled path to celebrate the relationships and the intangibles that drive the science of our work. This approach demands equal fuel from our heads and our hearts.

In seeking this balance between the science of our industry and the creativity required to bring it to life, we have been motivated to make some big, and yet subtle, changes at our company. We are proud to announce that Dietrich & Company will begin operating under a new name: Dietrich Partners.

The shift signifies a new chapter in this company’s history. Partnership is the lifeblood that sustains our company. Every facet of our business is focused on doing the right thing for each other and the team. In renaming our company, we are defining what partnership means to us, and elevating this concept all the way to the top — to our name. We are shining a spotlight on our ability to translate industry best practices into results through an approach that considers people, relationships and integrity first.

To help us overcome the challenges ahead, we are leaning into our willingness to go above and beyond industry standards; to question prescriptive, one-size-fits-all methodologies and engage our creative abilities to innovate alongside our clients in a true partnership that offers mutually beneficial outcomes.  Given the circumstances we all face because of the COVID-19 pandemic, it has never been a better time to prioritize this element of our work.